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How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!
Toyota is arguably one of the most recognizable brand names in the world. Toyota captured the Number 1 spot in automotive sales, by creating high standards for quality, reliability and customer acceptance.
In short, the name Toyota has become synonymous with the standard of excellence to which many aspire.
Reaching this standard didn’t happen by accident. It was accomplished by having a consistent and effective decision-making process at every stage of their marketing and product delivery process.
Toyota recently launched a marketing campaign appealing to buyers’ personal aspirations. The previous campaign, “Get the Feeling” gives way to “Moving Forward”, a series of ads proclaiming Toyota vehicles will be there as drivers hit milestones in life. The company felt they needed a change because customer mind-sets have changed, and their business needed to follow the market.
This shift in direction came about because their marketing strategy was able to identify the strategic keys to the company’s future growth and make customer centric decisions. While Toyota may not have used the exact process we are recommending, it is clear by looking at their strategy, they used a concise decision making process.
Seven Keys to Optimal Decision-Making
In the long range goal to achieve a solid market presence, all people in key positions can achieve incredible levels of effectiveness by acting purposefully – by knowing what has to be done – and in getting work done as efficiently and expediently as possible.
Management in most all businesses, lament they have no time to do what they feel they need to do. For example, there are too many emails, priorities that seem to change daily, nano-second reaction to last minute requests, dealing with politics, and much, much more. Guess what? It’s not going away. No silver bullets. No magic spells. This is what you have. Get over it.
We are going to describe what you can to do to get your arms around making decisions that obtain optimal results.
Question. Are you certain your decisions will successfully accomplish your vision in the shortest amount of time?
Here are seven key elements that will give clarity to the many decisions you will want to make, for an effective business growth strategy to emerge.
Rule #1: Define the over all purpose in specific – not conceptual – terms.
Rule #2: Determine specific discussion topics.
Rule #3: Identify subjects NOT related to specific discussion topic.
Rule #4: Use permission meter.
Rule #5 Invite only essential personnel in strategy discussions.
Rule #6: Compile Background Information.
Rule #7: Develop a well thought-out communication plan.
Take a careful look at how your company is making decisions!
When effective decision-making flourishes you get on track towards successfully and effectively achieving your company’s vision.
In conclusion, if you follow these 7 golden rules, you will achieve success in ways you never dreamed possible. The key is to instill a reliable and consistent corporate decision-making process to get results like Toyota.
Marney Kaye is a Business Growth Specialist and provides a systematic, step-by-step process designed to develop growth strategies leading clients to take their rightful place in a dynamic and demanding marketplace. Clients who have shown interest in this process include marketers, analysts, heads of start-ups, management consultants, researchers, VCs, journalists, business development directors, trend watchers, and anyone else interested in staying on top of optimal decision-making. With offices outside Toronto, ON and Orlando, FL, Ms. Kaye can be reached at 905-873-6240 or 321-214-9231 www.busgrowth.com; mkaye@busgrowth.com.
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