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When marketing online it’s crucial to remember the old business adage, “There are riches in niches.” Niche marketing is the process of filling a small, distinguishable segment of the marketplace in a way competitors are not. Your business must have an edge—online and off. An effective web site should state it’s purpose immediately. Here’s why:
Developing your web site should be an exercise in niche marketing. Every page should be specific, addressing one thing (if possible). Too many doodads vying for attention confuses visitors and waters-down the impact of your message. One idea communicated clearly and with personality will cause people to respond and register, download, call or buy. Best wishes finding the riches in your own niches.
Jennifer Ryan of The Marketing Shop is a web promotions and sales expert. Having earned numerous awards, recognition and financial success in sales, Jennifer now sells online for businesses worldwide. Using a variety of tools--web design, copywriting, SEO, pay-per-click and web site conversion enhancement--she creates Websites that Produce. Visit http://www.the-marketing-shop.com today to sign up for her monthly newsletter (generous with free tips and advice!). Email her at Jennifer.Ryan@The-Marketing-Shop.com.
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