Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.

Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, products or services. Not all people have access to the Web, such that Print Ads are still widely used and appreciated. It is also practical for a short-term marketing plan or strategy.

Do you know what makes successful print advertisements? Here are several useful things to remember if you are launching a Print Ad:

• Take advantage of a small space by not crowding too much information into it. Leave a white space which can actually lead your reader to the important information.

• Ads with large photos or illustrations of merchandise get higher readership and appreciation than those with small illustrations or no art.

• People do not actually read your copy, but take a look at your visuals. Thus, make your photographs or illustration occupy at least half of your entire Ad.

• You must know now how your readers read, so that you could strategically place your content and not be left unread.

• Typography is an important key to effective communication.